The other day I got accused of copying the phrase “You’ve Got This” and “Fucking Fierce” from a customer of another business. There were several women involved who took it upon themselves to not only comment on my ads but also send me a nasty PM.
And it really upset me for several reasons. So I thought I’d clarify some things in case there is any confusion.
Delta & Co is very much OUR brand.
Over the last 2 years we have spent a pretty dime on professional branding, copywriting, illustrations, photography, graphic design to make this OUR brand.
It’s an idea I had after a bad time I was going through and looking for a way to inspire myself to keep going. I chose the word Delta because it means “change” - and I wanted to change my life for the better, and inspire others to do that too. Hence the name Delta & Co. You can read my story here.
My husband and I work on it full time after he quit his remote FIFO job so he could spend more time with his family - we have three young children who depend on us. It’s our 4th baby and we have invested a huge amount of time, energy and money into this. We take our business very seriously.
All the phrases I choose resonate with me and embody an element of my personality. And like most personalities, my personality is multi-dimensional.
Those who know me personally can attest to the fact that I swear like a sailor and am strong and fierce. I have also been through a lot of bad stuff and survived and inspirational messages like “You’ve Got This” resonate with me.
I can be loving and compassionate and can also be assertive and bold. I also excel at taking the piss so some of my bands have a lighthearted messages like "Calm The Fuck Down" but I am also serious when it comes to messages that help inspire REAL change in people’s lives.
Consequently all the messages on our bands are a reflection of me, my personality and my story of trying to change my life, achieve my goals, live better, be happier, look after my family - and make a difference. All cards that come with the bands are 100% written by me.
Yes there is going to be other businesses that have the same messages on bracelets, tee-shirts, mugs and other paraphernalia.
However unless a brand owns a phrase via a registered trademark in your category (i.e jewellery) its fair game for anyone to use it. And if it’s popular chances are it resonates with more than one person and is used widely by many businesses.
And you may not have heard about our business - you only see what you are advertised. It doesn’t mean we don’t exist - we have been operating for over 2 years now - selling online and within many stores across Australia.
So that’s our story in a nutshell.
Which leads me to introduce our new band - Fucking Fierce.
Because if you are going to let yourself be bullied by random people on the internet you won’t survive in business, or in life for very long.
If you let yourself get pushed around and listen to every asshole with a two-bit opinion about what you SHOULD or SHOULDN'T be doing, you are simply NOT going to make it.
It’s your life and you need to defend your right to exist, to shine, to grow, fiercely.
And no one is going to step in and do that for you, but you.
Fucking Fierce DeltaBand - now available in Silver, Rose Gold and Gold.